Elevate Your Business with Expert
Marketing Strategy
Hi, I’m Terry Baker, and I’m thrilled to introduce you to Elevon Strategies (pronounced: el·e·von). After over 20+ years in marketing—working with everyone from scrappy startups to Fortune 500 giants—I’ve seen first hand what businesses need to thrive. That’s why I created Elevon Strategies: to bridge the gap between what advertising agencies deliver and the strategic support companies actually require to succeed.
My background includes leading campaigns, mentoring teams, and serving as the President of the American Advertising Federation Chattanooga Chapter. I’ve always been passionate about helping businesses find their lift, and the name Elevon reflects my love of aviation and my belief in guiding clients to new heights.
Because I only take on a select number of clients, you can count on personalized, hands-on partnership with me every step of the way.
What Is a Fractional CMO?
Unlike a full-time Chief Marketing Office, I’m available on a flexible, part-time basis to deliver high-level strategic guidance that aligns with your specific goals.
Think of me as an extension of your team, deeply invested in your success.
My role is to develop strategies, provide clarity, and help execute marketing initiatives that deliver measurable results.
Whether it’s guiding a new product launch, sharpening your brand identity, or aligning your marketing with business objectives, I’ve got you covered.
Key Roles I Take On Day One:
Conducting Research:
I dive into your audience, competitors, and industry trends to uncover opportunities.
Crafting Strategies:
Using data, insights, and resources, I create actionable plans for growth.
Performance Tracking:
I define KPIs and ensure every effort delivers a strong ROI.
Building Partnerships:
With my network of industry connections, I’ll help you form valuable collaborations.
Brand Development:
From messaging to visuals, I help your brand stand out and stay consistent.
Marketing Leadership:
I’m ready to lead your team, hire specialists, and streamline operations.
Why Work With Elevon Strategies?
Cost-Effective Expertise: I understand that small and mid-sized businesses often need expert marketing leadership but can’t always afford a full-time CMO. By working with me on a fractional basis, you get the benefit of my experience without breaking the budget.
Flexibility: Whether you need help with a specific project, during a busy season, or for an ongoing engagement, I adapt to your needs. No two businesses are the same, and I tailor my approach to fit you.
Proven Leadership: I’ve worked with companies of all sizes and across industries, and I bring that wealth of experience to your business. You can trust that I’ll focus on practical solutions that get results.
Fresh Perspective: I bring objectivity and a results-driven mindset. Free from office politics, I’m here to provide honest insights and innovative ideas that move the needle.
Scalable Engagement: Think of this as a test drive. You get to experience the impact of having a CMO before committing to a full-time hire.
When to Bring Me On Board
Here are some examples of when Elevon Strategies can make the biggest impact:
You’re launching your business and need to build a marketing strategy from the ground up.
You’re scaling quickly, whether entering new markets or rolling out new products.
You’re exploring new tactics or undergoing a digital transformation.
Seasonal campaigns are on the horizon, and you want to maximize ROI.
You’re struggling with customer acquisition or retention and need a fresh approach.
About Me
Over my two decades in the industry, I’ve had the privilege of working on virtually every type of marketing challenge. I’ve worked for global enterprises, guided startups, and helped small and mid-size companies optimize growth. My time as President of the American Advertising Federation Chattanooga Chapter reflects my deep commitment to advancing the marketing profession and supporting businesses like yours.
Aviation has always inspired me. That’s why I named my agency Elevon Strategies—a nod to the components that help planes lift and steer. My goal is to help your business soar with precision, direction, and purpose. When you work with me, you’re not just getting a marketing consultant; you’re getting a partner dedicated to helping you succeed.
Contact Me
Phone: 423-290-1511
Email: terry@elevonstrategies.com